Peter Andre The Next Chapter is an ITV 2 program which follows the lives of Peter and everyone who is around him.
Why is it popular? because of his lifestyle history
why people follow the program? because he is a likeable person
because people want to know what he is up to
Creative challenge: Create a character (probably fictionally - possibly digital character) who will have diabetes.
will people follow this person if they have to see the parts of this person's life which are not great?
(e.g > insulin injection)
will that be of any importance to the cause itself?
PROBLEM: it falls off my audience group
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