To call attention, not only the Roadshow comes in a pink mini bus, there is also a local dance group who volunteers to dance for 10 min before their actual class, and 10 min after.
This is to emphasise and encourage over forties to keep up with physical activity.
They have a local group for each location.
For advertising this event they publish an ad on the local newspaper, on the local GPs and they also appear in BBC breakfast from time to time.
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