How to go Viral - Infectious Marketing Keynote Speech by Jeremy Gutsche

Rule 1 - Relentlessly obsess about your story


to go viral you need - a viral creation (when your story is so good that you don't need anything else in order to make it viral


a viral medium - nowadays with tweeter and facebook the stories travel much faster than before, word of mouth is much faster than before


A well packaged story - WHEN YOU CREATE SOMETHING THAT CONNECTS, YOUR STORY WILL TRAVEL FASTER THAN BEFORE


I have selected this video mainly because of the example Jeremy Gutscher gives. A boy who is the very best in what he does and makes a lot of money out of it, when is put on a different context, the package does not work. 
There is a message which came out of this video that I will keep in mind>


PORTRAY YOUR EVENT/ PRODUCT AS AVERAGE AND THAT'S ALL IT WILL EVER BE