Roadshow is one of the charity's events
I have spoken to the three organisers in regards to audience and also asked them to explain what is offered on these roadshows. I have also experienced myself the facilities.
Alexandra Preston - one of the organisers who has also a PR and Marketing background - explained how they have defined the locations for the roadshows (they go to 70 locations for 2 days each over 2 years). She mentioned that they chose locations that are the most deprived areas in the UK. Peckham (which is the roadshow that I have attended) is one of these areas. They also base themselves on ethnical backgrounds. Areas which are highly populated by black or asian ethnical groups are more likely to get diabetes.
I have asked how they find these information and she told me it is provided by the government as an indices of mass deprivation.
The roadshow offers a risk assessment - they measure your hight, weight, waist, and ask you a couple of questions in order to find out wether you are at low, increased, moderate or high risk (in which case they will offer to send a letter to your GP and recommend that you make an appointment as soon as possible).
Diabetes UK is also working in partnership to MEND (Mind, Exercise, Nutrition, Do it), which is an organisation aimed at mostly children and families. What they do at the roadshows is that they advise people on how to eat well - portion sizes, calories, what nutrition information they need to know in order to keep a balanced diet. Also, they offer a 6 weeks program in the local gym (free of charge) that you can learn about healthy lifestyle - exercising and eating well.
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