Sunday, 3 April 2011

KEEP THE CHANGE IDEA


Now that's what I call a good idea and I wish my bank did that too.
Following "both" ideas (from 'HSBC Keep the Change ATM to BHF' and 'Bank of America Keep the Change Savings' campaigns perhaps Diabetes UK could try a partnership with a bank too. Make a card which gives you an option (when you will type your pin) to make a 'round to the next pound' donation to Diabetes UK.

Question > what is in it for the bank? (besides the association with Diabetes UK and tax deduction)
Question > will the bank customers (those who do not wish to donate) get annoyed that there is one more button to press and start complaining?

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