DIABETES UK PROJECT INTRODUCTION

INTRODUCTION

As I am requested to improve the online promotion of Diabetes UK I intend to improve my knowledge in two main areas in order to chose an audience, since the audience has not been determined by the client.

w/c > March 17^th

– Find out more information on diabetes itself – books listed on the brief, as well as websites and email my biology teacher

w/c> March 24^th

Gather as much research on 4 areas>

1- Diabetes UK – What do I know about them, services, events, gaps, key opportunities, fundraising document, colour scheme

2-Visual Inspiration – Other charity campaigns, sketches, corporate campaigns

3-Audience – What do you know about them, what do they know about diabetes, what do they know about Diabetes UK, what do I want them to think, feel, do and finally narrow down who they might be.

4-Online/ Digital trends – visual examples, opportunities, insights

After this, it is time to start sketching some ideas – consider occupations, types of people that could be at risk.

w/c > March 31^st

-Idea refinement

-Diabetes London Roadshow – Pekham Library (April 5^th)

-Contact diabetic people and what they think it could be done to help Diabetes UK raise more money for research

-email professionals related to the idea generated in order to find out if it would be something to be consider, also if diabetes is something the company takes into consideration as a serious issue; is there any program, any benefits for staff, which charities do they support if any

w/c > April 7^th

- Idea refinement – specific, insights, visual representations, media

w/c > April 14^th

-       Experimentation – Programs, After Effects (little animation), Photoshop, Illustrator (visual example of media chosen)

w/c > April 21^st

-       Experimentation/ refinement of visuals

w/c > April 28^th

-       Project ready for feedback from Sian

w/c > May 5^th

-       Project refinement based on Sian’s feedback

w/c > May 12^th

-       Project hand-in